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P&G Revamps The Art of Shaving Destinations

A facelift for the men’s grooming retailer and manufacturer.

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By: TOM BRANNA

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Procter & Gamble is trying to create a “good old boys club” for men’s grooming. That’s why P&G is revamping the 39 retail locations for The Art of Shaving, a men’s grooming brand. So far, two stores — at Aventura Mall in Miami and at Lenox Square in Atlanta — have been remodeled. And two new stores, one opened this month at the Shops at Northbridge in Chicago and one opening next month at Woodfield Mall in Schaumburg, Ill., reflect the new design. “The goal of the redesign is to use...

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